Peanuts may be vital in feeding the growing planet in an economical and sustainable way, according to The Peanut Vision, which explores how peanuts perform in wellness, environment, innovation, food safety and community. “These areas of focus align with expectations we’re hearing from retailers, millennial consumers, health and nutrition communities, and international groups,” said Bob Parker, President and CEO of the National Peanut Board. “Retailers want proof of a commitment to sustainability. Millennials, the generation with the most potential for economic impact, want more information about the sources of the foods they eat.”
Making peanuts’ case as the food of the future
National Peanut Board
They say that sometimes the best solution to a problem is often right under your nose. (Or under your feet, perhaps, if you’re standing in a peanut field.)
If the problem is how to feed a growing planet (projected to reach 9.7 billion by 2050 ) in ways that are economically sound and sustainable for our planet, peanuts certainly offer as much promise as any food around.
That thinking led to the creation of “The Peanut Vision,” a new microsite launched by the National Peanut Board in conjunction with National Ag Day, March 20. The platform offers a 360-degree view of how peanuts perform in five important areas: wellness, environment, innovation, food safety and community. It tells the story of peanuts here at home, as well as how the U.S. peanut industry is helping malnourished families and struggling communities around the globe.
“These areas of focus align with expectations we’re hearing from retailers, millennial consumers, health and nutrition communities, and international groups,” said Bob Parker, President and CEO of the National Peanut Board. “Retailers want proof of a commitment to sustainability. Millennials, the generation with the most potential for economic impact, want more information about the sources of the foods they eat.”
Consider highlights on the new site:
- Peanuts are a protein-packed, nutritious, plant-based food and are essential to the growing movement to help the planet by eating more plants.
- Eighty-five percent of the world’s water supply of fresh water today goes to agriculture, making peanuts’ relatively small water footprint a sustainable advantage
- Contributions by the American peanut industry to growers in Haiti, Ghana and elsewhere bring benefits to those populations and researchers here at home.
Parker said the site was designed to help the industry share its story with individuals, companies and organizations who seek to learn more about how peanuts perform. It can be viewed from a laptop or tablet, at a meeting or trade show, or easily linked from your website.
To view the report online, visit peanutvision.org. There, you can also download a printable version of the content.