Food Allergy Canada recently launched a new campaign called Know it. Treat it. to raise awareness and encourage action around taking the fear and unknown out of anaphylaxis. With a goal to empower Canadians to recognize signs and symptoms, and to treat a reaction, the campaign uses real-life stories and personal experiences from Canadians across the country to connect with audiences.
Check out the campaign’s video gallery to hear from Canadians impacted by anaphylaxis, and to learn more about how Food Allergy Canada is working to take the power away from anaphylaxis and increase confidence for all Canadians.