According to recent consumer market research, Canadians’ love of peanuts and peanut butter is continuing to “spread.” As the largest single-country importer of quality U.S.-grown peanuts, Canadians can’t seem to get enough. Whether it’s the taste, nutritional value or pure love of this pantry staple in homes across the country, Canadians believe in the power of peanuts.
In collaboration with Erickson Research, the Peanut Bureau of Canada conducted a survey to learn more about peanut product consumption in Canada. Below are some research highlights:
- • 90% think peanuts or peanut butter are a healthy food choice
- • 79% of Canadian households report heavy peanut butter consumption (at least once per week)
- • More than half of Canadian households (52%) have peanuts on hand
- • 96% of Canadians consume peanut butter at least every few months, up from 94% in 2013
- • Of those Canadians who eat peanuts, 17% consume them in the morning, 56% in the afternoon, 11% at dinner and 64% in the evening
- • The preferred time to eat peanut butter has not changed over the past years, with breakfast (72%) still being the most popular time, followed by snack (47%), lunch (39%) and dinner (12%)
- • Residents in Quebec (88%) are more likely than the rest of Canada (67%) to eat peanut butter for breakfast
- • 83% of Canadians eat peanut butter spread on bread, toast or baked snacks (including crackers, bagels, English muffins, etc.), making it the most preferred consumption method
- • Peanut butter consumption amongst Canadian children under age 6 is on the rise, with 70% eating peanut butter at least every few months, and 64% eating it at least once per week, up from 58% and 51%, respectively, in 2013
- • Peanut butter consumption amongst Canadian teens aged 13-17 is on the rise, with 84% eating peanut butter at least every few months, and 72% eating it at least once per week, up from 78% and 67%, respectively, in 2013
- • Canadian teens aged 13-17 increased their peanut consumption in 2014, with 85% eating peanuts at least every few months, and 62% eating them at least once per week, up from 75% and 50%, respectively, in 2013
- • 60% of Canadians regularly snack on peanuts, making them the second most preferred snack food, after chips (66%)
Source: Erickson Research