Summer Merchandising: Peanuts are a powerful snack

In-shell peanuts with a baseballPeanuts are perfect to market in the summer season. They’re portable, cost-effective, and packed full of nutrition to carry you throughout the day. A serving of peanuts (¼ cup) or peanut butter (2 tbsp) contains 9 grams of protein, which is important to building and repairing bones, muscles, cartilage, skin and blood. Protein makes up ¼ of the new Canada Food Guide plate as an essential part of a healthy diet.

Consumers may be aware of the protein punch that peanuts provide, but they are also a source of fibre, potassium, zinc, vitamin B6, riboflavin, phosphorus, folate and selenium; a good source of vitamin E, copper and magnesium; and an excellent source of niacin and manganese.

During the summer, consumers are looking for quick snacks to bring with them on hikes and road trips, or to the pool or ball park. As the days get longer and weather gets warmer, peanuts are an excellent summer snack that will keep you satisfied.