We all know that breakfast is the most important meal of the day. A nutritious protein-packed breakfast will help keep kids focused and build strong muscles and bones. As for adults, many studies have suggested the beneficial link between breakfast and moderating obesity, blood pressure, diabetes and other health problems.
Skipping breakfast can have a detrimental impact on your health. In a recent study conducted at Harvard University, older men who regularly skipped breakfast had a 27 per cent higher risk of a heart attack than those who ate breakfast.
However, an average breakfast won't do the trick. Our typical breakfast is rich in carbohydrates with little protein. Protein is critical for maintaining muscle mass, among other things, and is part of every cell, tissue and organ in our bodies. They are constantly being broken down and must be rebuilt through the foods we eat.
A protein-rich breakfast has been shown to keep you feeling full for longer and reduce feelings of hunger throughout the day. Children need between 45 to 130 grams of protein per day, depending on their age, gender and activity level. Protein is best consumed over equal increments throughout the day and aiming for about twenty grams of protein at breakfast is a great place to start.
So, what does this mean for retailers? As an increasing number of retailers take on the role as a foodservice establishment, providing grab-and-go meal options for customers, the onus is on retailers to provide customers with healthy choices and educate them to help make the right decisions. Creating a section with easy, protein-rich, all-day breakfast items is one way retailers can help customers. Or simply pair an ideal protein-rich item next to the popular grab-and-go items. For example, display single-serve peanut butter alongside bagels and toast, or add a boiled egg or cheese to a fruit bowl.
Be a smart business and a caring neighbour to your customers. Help your customers make smart and healthy choices.
Source: Supermarket Guru