Every year, the American Peanut Council conducts research on Canadian peanut and peanut butter consumption habits and overall attitudes. The 2019 results are in and once again, we can confirm that Canadians love powerful, protein-packed peanut products. Check out some key takeaways from the research.

Today’s shopper profile isn’t exactly… simple. Foodservice and grocery retailers have a span of four generations to think about when considering consumers and their buying power. When it comes to marketing peanut products, each generational shopper will have their own needs and motivations.

With the update to Canada’s Food Guide last year, consumers were encouraged to reach for protein that wasn’t meat – and 2019 became the year of ‘plant-based eating’. Many Canadians continue to choose plant-based meat alternatives for health and environmental reasons.