Marketing and Merchandising: How to feed the health-conscious tailgater

tailgatingTailgating season is upon us, but as Canadian Grocer outlines in this article, consumers are craving healthier options to munch on during the game. We know that peanuts are the #1 most consumed snack at baseball games, so why not market them to other Canadian-loved sports, such as football, hockey, curling and basketball? Instead of downing unhealthy chips, steer consumers to in-shell peanuts or peanut-packed trail mix to satisfy their salty cravings. The upside is the intake of protein, fibre, healthy fats and essential vitamins and minerals.

There are also peanutty alternatives to tailgate classics, such as these Spicy Peanut Chicken Wings or adding this Spicy Beer and Peanut Butter BBQ Baste to ribs and steak.