Every year, the American Peanut Council conducts research on Canadian peanut and peanut butter consumption habits and overall attitudes. The 2019 results are in and once again, we can confirm that Canadians love powerful, protein-packed peanut products. Here are some key takeaways from the research:
- 87% of Canadians households have peanut butter on hand in their home.
- Most Canadians eat peanut butter for breakfast (67%), while peanuts are preferred in the afternoon (61%) and evening (50%).
- 78% of Canadians eat peanut butter spread on bread, toast or baked snacks like crackers, bagels, and English muffins – this makes it the most preferred consumption method.
- Over a quarter of Canadians (28%) say they eat peanut butter on its own, right out of the jar.
- 91% of Canadians think peanuts and peanut butter are healthy and nutritious.
- Canadians think peanuts (83%) and peanut butter (87%) satisfy hunger.
- 61% of Canadians regularly snack on peanuts, making them the second most preferred snack food, after chips (71%).
- Just over two in five Canadians eat peanuts at least weekly; men aged 55+ are more likely to be heavy consumers.
- 50% of children eat peanut butter weekly, while 21% consumer it daily.
- Most children are introduced to peanut protein before the age of three.
- 2019 v. 2018: more people believe peanut butter is good for your heart and your cholesterol.
Source: Erickson Research, 2020