The pandemic has caused Canadians to pay more attention to their health and wellness, and this includes what they eat. A recent Innova Market Insights study has found that 60% of consumers are actively looking for products that boost their immune system. Likewise, more than 50% of consumers reported taking more immune-support supplements in 2020. Clients and patients will likely be asking about CBD-infused products, including adaptogenic plants, or other foods that help the body deal with stress and anxiety. Likewise, purpose-driven ingredients will also drive consumer demand. Clients and patients will search for foods with a “purpose” for their bodies, like vitamins C and D, zinc and selenium. While consumers can search for trendy options to increase their intake of purpose-driven immunity-boosting ingredients, they can also find these benefits in simple foods like citrus, leafy greens, and peanuts and peanut butter.