Consumer Research: Snapshot of 2018 Canadian peanut consumption data

Peanut butter on spoonsCanadians have spoken – their love of peanuts and peanut butter continues! The Peanut Bureau of Canada has conducted its annual market research study and the love for peanuts and peanut butter continues to grow in Canadian households. See below for some peanut and peanut butter consumption highlights from 2018:

- 78% of Canadian households report heavy peanut butter consumption (at least once per week)

- Overall peanut butter consumption in Canadian households remains high year-over-year, at 95%

- Nearly all Canadian households consume peanuts:

  • 95% of households eat peanuts at least every few months
  • 58% eat peanuts at least once per week
  • 55% of households have peanuts on-hand

- Nearly all Canadian households consume peanut butter:

  • 95% of households consume peanut butter at least every few months
  • 78% eat peanut butter at least once per week
  • 86% of households have peanut butter on-hand
  • 79% say peanut butter is a staple in their pantry

- 90% think peanuts and peanut butter are healthy/nutritious

- Canadians think peanuts (82%) and peanut butter (85%) satisfy hunger

- 60% of Canadians regularly snack on peanuts, making them the second most preferred snack food, after chips (68%)

- Canadians think peanuts (90%) and peanut butter (87%) are good snacks for both adults and children

 

 

Source: Erickson Research, 2019