Consumer Research: New food trends include eating more plant-based protein

Spring Fling Quinoa BowlWe’re hooked on this year’s plant-based food trend – are you? The protein profile of peanuts makes them a perfect fit for a plant-based diet and more Canadian consumers are making veggies and plant-based proteins the star of the plate this year.

Meat has historically been the main source of protein in meals, but peanuts and peanut butter can be great plant-based substitutes. One serving of dry roasted, unsalted peanuts (¼ cup) is a source of fibre, potassium, zinc, iron, thiamin, vitamin B6, phosphorus and selenium; a good source of folate; and an excellent source of magnesium, vitamin E and niacin. A serving of peanut butter (2 tbsp) is a source of vitamin B6, zinc, copper, phosphorus, potassium, pantothenic acid; a good source of folate; and an excellent source magnesium, manganese, niacin and vitamin E.

To capitalize on this diet trend, health messaging should remind consumers that peanuts are a healthy substitute for meat proteins.